Organic. Sustainable. Apparel.
Gigi Gasperina was born and raised in Seattle, Washington and moved around quite a bit before planting roots in Northern California after she graduated from college. She started work on a sustainably managed winery that was focused on zero waste and producing organic product but noticed the merchandise they sold did not follow their sustainability model and vision. Then she came up with an idea to start her own apparel company with the goal of creating high quality and organic apparel for companies who share the same values. That was the beginning of Farm Fresh Clothing Company.
“We started Farm Fresh because there was a real need in the market for an awesome t-shirt that was sustainable and organic. In this day of fast fashion, you can buy a $2 shirt and it’s made in China. We wanted to say our shirts are made in California and we have a touchpoint on the whole process.” Gigi explained. “From where our fabric comes from how it’s made to how we work with other companies to make their apparel what they want to support their ethos behind their company.”
What does it actually mean to be sustainable and organic as a modern day apparel company? Gigi explains that it starts with recycling and cutting down on plastics. “We recycle. We deliver the orders ourselves. We’ve moved to sugar cane stickers on all of our garments and cut down on plastic. We no longer use poly bags in individual wrapping. We use all water based inks and try to print as eco-friendly as possible.”Gigi described. “It’s the little things we can do to be the change that we want to see and feel good about and know that we’re doing it well and taking pride in what we do in our craftsmanship.”
For Gigi, creating a company with strong values was important and what drove her passion for creating this company even further. “What really sparked my passion for this was being in Northern California and really starting to understand and take a deep dive into the environment and climate change and how that affects me and how it affects our world.” She continued and explained that it’s all about the little things. “It’s the little things we can do to be the change that we want to see and feel good about and know that we’re doing it well and taking pride in what we do and in our craftsmanship.”
To Gigi, it’s not just about the apparel. It means so much more to her, her family, and her employees. “For me, the passion is connecting. It’s not just apparel. I love t-shirts. I also love hoodies but really what makes it work is connecting with like minded people. Sharing that is pretty amazing especially when there are so many other options in the market.”